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Kaptl.

White-Label Brand Guide

Prepared for TurnKey Lender — LOS client-facing environments

1. Purpose & Scope

This guide sets out the Kaptl brand standards that apply to the white-labelling of TurnKey Lender's Loan Origination System (LOS)

The agreed scope under Standard System Delivery is:

  • Full white-labelling — "in so much that is possible" — of all client-facing sections of the LOS, following Kaptl branding as set out in this guide.
  • A long-term visual-consistency goal spanning the landing page, the standalone mobile app, the Web Banking App (WBA), and the LOS client environment, so customers do not experience a jarring shift in look and feel as they move between them.

Open item

Whether the LOS platform can load Kaptl's brand typeface (rather than a TurnKey system font) was raised in the kick-off meeting but not resolved — David's email states this needs further discussion once implementation work begins. Treat the typography section below as the target, pending confirmation of technical feasibility with TurnKey.

The Kaptl logo ("Kaptl.") is the primary visual identifier and should appear consistently across all white-labelled LOS surfaces (login screens, client portal headers, email templates, generated documents).

  • Two versions exist: the full wordmark, and a simplified symbol for compact placements such as favicons or collapsed navigation.
  • Use the logo in its original form only — do not stretch, compress, rotate, distort, recolor outside the approved palette, or remove the period element.
  • Maintain clear space around the logo at all times, and place it only on backgrounds with sufficient contrast (avoid low-contrast surfaces, busy imagery, or off-palette colors).
  • Favicon usage should sit on a solid background for legibility at small sizes.

Open item

Kaptl's design team (Coyote Group) will supply logo source files (SVG/PNG, wordmark + symbol, light and dark variants) directly to TurnKey once the required formats/sizes for the LOS templating system are confirmed.

3. Color Palette

The palette is digital-first. Primary colors (ink and white) and grays should carry the majority of the interface; the accent purple is used sparingly for emphasis — icons, key actions, and highlights — not as a background fill.

Primary — Ink#040813RGB 4, 8, 19 · Black 6 CP
Primary — White#FCFCFCRGB 252, 252, 252 · P 1-1 C
Accent Primary — brand purple#748CFCRGB 116, 140, 252 · PMS 2716 C
Secondary#5F6EF5RGB 95, 110, 245
Gray 900#0E111BRGB 14, 17, 27
Gray 800#1C2030RGB 28, 32, 48
Gray 700#3A3F55RGB 58, 63, 85
Gray 600#6C6F8ARGB 108, 111, 138
Gray 500#7C8299RGB 124, 130, 153
Gray 300#C9CDD8RGB 201, 205, 216
Gray 200 / Accent tint#A0AAFFRGB 160, 170, 255
Gray 100#EEF0F4RGB 238, 240, 244

Semantic colors

Success#2F7D6E on #E6F2EFApprovals, completed steps, positive balances
Warning#B07A2A on #F6EEDFPending review, items needing attention
Error#8C2F39 on #F3E6E8Rejections, validation errors, overdue states
Neutral info#3E5C76 on #E9EFF4Informational banners, tooltips

4. Typography

Kaptl's type system pairs two typefaces:

  • Anek Telugu — headline / accent text (H1–H4)
  • Manrope — main text, large paragraphs, and numeric/tabular content (H5–H8)

Target type scale for marketing and digital surfaces:

Kaptl white-labelH1 · 86px · Bold / Semi-bold
Anek Telugu · Hero headline
Kaptl white-labelH2 · 52px · Semi-bold
Anek Telugu · Section headline
Kaptl white-labelH3 · 40px · Semi-bold
Anek Telugu · Sub-headline
Kaptl white-labelH4 · 32px · Semi-bold
Anek Telugu · Card / block heading
Kaptl white-labelH5 · 24px · Medium / Regular
Manrope · Body lead-in
Kaptl white-labelH6 · 18px · Regular
Manrope · Body text
Kaptl white-labelH7 · 16px · Regular
Manrope · Secondary / numeric text
Kaptl white-labelH8 · 12px · Regular
Manrope · Labels, captions, fine print

Open item

David specifically asked whether the LOS can be styled with the same font used on the Kaptl landing page, to keep the transition from landing page → app/WBA → LOS client visually seamless. This is pending confirmation with TurnKey on what font customization the platform supports. If Anek Telugu / Manrope cannot be loaded natively, agree a closest-match fallback with TurnKey and document it here.

5. Application to LOS Client-Facing Surfaces

Apply the standards above wherever the LOS renders to the end customer, including:

  • Client login / authentication screens
  • Client portal navigation, dashboards, and forms
  • Automated client communications generated by the LOS (emails, SMS, notifications)
  • Generated documents (loan agreements, statements, notices) where TurnKey's templating allows branding
  • Error, empty, and confirmation states

Internal/back-office TurnKey screens used only by Kaptl staff are out of scope for strict brand compliance, though consistency is preferred where low-effort.

6. Open Items for TurnKey Lender

The following need to be confirmed with TurnKey Lender before white-labelling implementation is finalized:

  • Font loading — can the LOS load custom web fonts (Anek Telugu, Manrope), or is styling limited to a predefined font list? If limited, what is the closest available match?
  • Theming scope — which client-facing surfaces support full CSS-level theming versus configurator-level color/logo swapping only — i.e., what does "in so much that is possible" actually cover on TurnKey's platform?
  • Template branding — can generated documents (agreements, statements) be restyled to match this palette and type scale, or only logo-stamped?
  • Consistency roadmap — how branding carries forward into the standalone app and WBA once those are built in Phase 2, so the three environments stay visually aligned.